The Power of the Blog

Professional blogs can help businesses in a variety of different ways. Some of the benefits that a company can enjoy are a larger audience base (the entire world wide web), customer feedback, and lower advertising costs. Piper Jaffray, a leading international middle market investment bank, estimated that the cost per lead via internet search engine is just 29 cents. Compare that to 50 cents per lead through e-mail, $1.18 through the yellow pages and a revenue-ruining $9.94 per lead through direct mail. Obviously there is potential here. Now, once you get the customer to your page it's important that what they find is what they're are looking for. The effectiveness of a blog depends on how well the blogging is done. If a blog is poorly organized and does not reflect what the business stands for then a company will lose potential customers. As with all things, if it's going to work, it has to be well done.