Blogs: Creating Bonds

One of my favorite things about business blogs is the idea of being able to make your company "reachable". About much of the companies with which I interact, I know very little. I don't know if they've helped in the community or donated to a cause. There isn't anything that ties my customer loyalty to a particular brand or store. I think that through blogging, a company has the ability to reach out to its customers, and through its content, create a bond. Personally, I've found that my favorite blogs are those that lie outside the normal constraints of a company's day to day operations and stray into the other activities of the company. I've noticed that when a company appeals to me on a human level, I am much more motivated to return to them on a regular basis to do business with them. Ideally, on the same page as the feel-good human interest stories, a link to do business should also be found. Working for a local company here in Logan I've suggested that the company begin a blog as a way to reach out to the community and improve its customer base. As of yet no decision has been reached but it will be interesting to see how things play out.